It is Diwali time.
In recent years, Diwali has become more than just the biggest festival in India; it's also become one of our biggest online shopping festivals!
The prospect of oncoming sales makes businesses gleeful. But marketers know that every year, the battle to get customers online gets steeper and steeper. Especially in India, where shopper loyalty is merely price-based.
In such a situation, deep pockets are simply not sufficient to beat the competition. If you want to succeed during the ultra-competitive Diwali sale period, you need data - accurate, timely, and actionable data.
With the help of big data analytics on the search and social media that the tool pulls from a variety of sources, the marketing tool suite SEMrush has released a just-in-time guide to help marketers perfect holiday campaigns in the run-up to Diwali.
A quick rundown of SEMrush's high stakes online marketing strategy:
Consider the seasonality of the situation
You must pay close attention to the timing and relevance of your messaging when the success of a campaign or digital marketing burst is dependent on its success. You then go into more detail and determine the metrics you need to pursue to maximize sales.
Focus on the niche that appeals to you
It is a tradition in some parts of India for the New Year to follow Diwali, and people buy each other gifts and apparel during this season in addition to lights and firecrackers. Nonetheless, you must avoid making assumptions about possible best-sellers before you analyze and assimilate market data. Diwali has seen Electronics replace Apparel as the leading selling product category in India due to the rise of e-commerce.
Understand audience behavior
Understanding what makes your customers buy and how they make purchases is the key to targeting them better. Emerging markets like India have bypassed desktop devices entirely in their quest to become e-commerce consumers and instead go to the mobile phone as their sole means of online shopping. A majority of the country now has access to 3G/4G connections, which means four out of five people access the internet through their mobile devices.
Become familiar with your competition
Your competition always follows you like hungry crocodiles during critical times like Diwali. The widespread availability of big data as well as analytics tools that provide actionable information to help decision-makers formulate and regulate their strategies means that no single company can claim an exclusive advantage based on resources or market intelligence.
Plan for success
You can't afford to fail when it comes to seasonal marketing campaigns, which are characterized by limited time, huge budgets, and intense competition. You could lose an entire year's worth of effort if you make a single mistake in planning or execution.
To avoid such a situation, you must know your market inside and out. If you're planning and running your campaign, keep an eye out for changes in browsing and buying behavior, budgets and strategies of competitors, new market entrants, breakthroughs or shifts in the industry, the influence of technology, government regulations... nothing should be overlooked.
Get the lights on
This Diwali, you will have a good shot at achieving success with careful planning and meticulous evaluation of business intelligence. Get Cefnogi Solutions to help you with this. Communicate with our team and keep track of your work.
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